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Technology

.NEXT 2018

.NEXT 2018: Xtract & X-Ray Updates

May 9, 2018

At .NEXT 2018 Nutanix announced some big updates to their overall vision, but none are bigger than some of the below (for me, specifically). In particular, one of them gets me EXTREMELY excited!

Nutanix Xtract:

Introduced seven months ago for application migrations. Xtract has been used by hundreds of customers, over 12,000 migrations with mixes of small, medium, and large sizes with a significant portion being used for critical workloads in production. These migrations have happened across many different applications and operating environments spanning both Windows and Linux. That’s an update on where we have come from, so here is a look at where we are going…

Continuing with the theme of freedom of movement and application (or data) mobility you can expect to see this tool extended to enable public cloud migrations (meaning from AWS to AHV, see above), which will reduce the public cloud dependency. Of course, all of this being done with the 1-click simplicity that we just cant let go of… Why would we?

X-Ray:

Next we have updates to the infrastructure testing tool introduced last year by the name of X-Ray… and this is where things get fun so I am going back to the bullet points to paint the picture!

  • Chaos Monkey for the enterprise cloud
  • Support for ESXi, HyperV, and AHV
  • Test Scenarios: Infrastructure Performance, Application Performance, Data Protection, Infrastructure Resiliancy, and Infrastructure Scalability
  • Platforms: Simplivity, HyperFlex, vSAN (& VxRail), Storage Space Direct (New), Nutanix
  • Last but not least: IT IS GOING OPEN SOURCE!!!!!!

X-Ray going Open Source is HUGE for the HCI community as testing distributed systems is quite different than your traditional stack, and it seems to cause quite a bit of needless bickering. No one trusts anyone else in anything they are testing (even if all settings are made public). Hopefully this tool being made Open Source will allow people to inspect the code, trust the code, and use the code in order for us to get some solid standardized testing going on that we so desperately need. Thank you Nutanix!

Good show boys. Until .NEXT year! šŸ˜‰

Cheers!

Russ

.NEXT 2018

.NEXT 2018: Nutanix Beam

May 9, 2018

Continuing with my coverage of .NEXT 2018ā€¦ (I guess you could call this part 3?)

The saga continues on our journey to the “Enterprise Cloud”. We have discussed the original Nutanix offering having its final piece added in SDN to complete the HCI picture of Storage, Compute, and Networking. Then we moved into Era, where we focus on PaaS and one-click application delivery and life-cycle management. You can find the previous two posts here: Flow & Era

Now it is time for the very first Nutanix introduction to SaaS, which is enabled by the most recent acquisition (March 2018) of Botmetric. If you remember Nutanix Calm, then you will see some tie-in’s with what they are going for with Beam.

The acquisition was made in order to improve and expand on the multi-cloud story that was started at .NEXT last year. Beam compliments the strategy with Calm quite well as it expands heavily on cost optimization and visibility inside of the public cloud today (AWS & Azure today, GCP coming later).

The offering is delivered as SaaS (if that wasn’t obvious) and will continue the 1-click trend that is so tightly woven into the Nutanix identity. The ability to visualize the resource utilization across clouds is huge for business’ that are trying to chase the ever elusive multi-cloud strategy. Next up we will see not only comparisons with AWS, Azure, and GCP, but also with on-premise Nutanix Enterprise Cloud as well!

Let’s discuss what Beam (Formerly Botmetric) has already achieved in the market. They track over $1B in cloud spend as it stands TODAY, and are the highest rated CMP (Cloud Management Platform) on the AWS marketplace today. They also are servicing some impressive customers, but I am unsure if those are fair game so I am leaving the names off for now. I can’t deny that I feel this was a fantastic move by the leadership at Nutanix.

I will wrap this one with a quick bullet point list of what to expect from Beam both now and in the future:

  • Centralized budgeting for multiple cost centers
  • Policy based controls with intelligent alerting
  • Proactive recommendations
  • Confidence score based ROI projections
  • AOS/Calm integration (with a single dashboard) target for the 2H of 2018
  • GCP support in 1H of 2019

So there you have it! Flow completes the Nutanix Infrastructure, Era expands into the realm of PaaS, and Beam takes us to new heights with Nutanix’s first ever SaaS based offering. Pretty solid flow there fellas!

Cheers!

Russ

.NEXT 2018

.NEXT 2018: Nutanix Era

May 9, 2018

Continuing with my coverage of .NEXT 2018…

This piece is a follow up to my previous post focused on Nutanix bringing software defined networking into the fold alongside their well establish software defined compute and storage offerings. You can find the previous post here.

Nutanix Era inches us higher up the stack into what Nutanix is considering their expansion into the PaaS arena. The idea? Databases made simple!

Era at its highest level is a provisioning and life-cycle manager with a focus out of the gate on databases and copy data management. The solution requires a CDM VM appliance (visualization below) that connects to the source databases and creates a “time machine” for that DB enabling any point and time backup and restore up to the most recent transaction.

In this scenario the DB admin is still in control and able to define the snapshot policies, which when restored will “replay” the snapshot and logs (combined together) as a clone to that specific point and time. Oh, and did you notice that the primary DB does NOT need to be on Nutanix? If your seeing a trend in mobility here just hold onto that thought šŸ˜‰

The 1.0 release of Era brings support for Oracle and Postgress SQL with 1 click provisioning, 1 click in place backup & restore, clone, and refresh. The ultimate vision for Era to be able copy any database, at any point in time, to any infrastructure, or any cloud.

We are talking AWS, GCP Azure, Oracle, on or off the Nutanix platform. Efficient, Elegant, and Secure!

Next we will climb higher one final time into the world of SaaS with Nutanix Beam.

Cheers!

Russ

.NEXT 2018

.NEXT 2018: Nutanix Flow

May 9, 2018

Nutanix .NEXT 2018 is in full swing in NOLA, and I am here right in the middle of all the action (so forgive for any formatting issues, I will correct/improve them over time)!

Starting in 2009 Nutanix took convergence to the next level by eliminating SAN based architecture and reunited compute and storage resources together in a single distributed package. Today we know this as HCI or Hyper-Converged Infrastructure.

That was then…

Today, Nutanix continues the quest towards software defining the entire stack on their journey towards “The Enterprise Cloud”. We saw the next logical step in this last year at .NEXT when they announced they would be moving into the SDN (Software Defined Networking) space by adding native, built-in microsegmentation to the Acropolis Hypervisor. That piece of the vision went GA in v5.6 recently.

Introducing microsegmentation is definitely the most common use case that my customers embrace SDN technologies to take advantage of, so it makes sense for Nutanix to tackle that piece first. Microsegmentation on it’s own does not complete the picture though…

Enter, Nutanix Flow.

The announcement this week of Nutanix Flow expands on the native SDN functions build into the Nutanix platform today by adding powerful visualization and policy based networking capabilities such as service chain network functions (APM, Load Balancers, vFirewall), in addition to the already implemented microsegmenation feature. The solution is designed to be an intuitive and an easily scalable solution with no additional tools needed. Naturally this is all built around the 1-click simplicity design paradigm so many of you are familiar with today.

Similar to other SDN techniques, Nutanix is using internal firewalls inside of the VM’s to control east-west traffic while augmenting (not replacing) the external perimeter firewalls. They continue to focus on the key use cases just like they have done with other technologies in the past. This is not a drop in replacement for NSX, so if you need things like overlay, VPN, NAT, etc… then stay clear (for now). This is much more about the implementation, and management through an intuitive interface than it is the firewall itself. Firewalls on their own are quite boring… So what makes this special?

Flow is built into AHV and is designed around managing “Categories”. These Categories are defined as logical groups of VM’s or Applications. The administrator then maps security policies to the categories (not on the VM’s). The AHV host OVS enforces the rules, which are logically enforced at the VM (vNIC) level. As a cherry on top, we do not care about the underlying network at all. There are no requirements or restrictions around it!

Lastly, I can’t forget to mention Netsil (a recent acquisition) as when combining those capabilities with Flow we gain even deeper visibility into the infrastructure with network based application discovery, mapping, and performance monitoring. This piece is less about security, and more about assisting in root cause analysis. The initial target for release is set for the second half of 2018, with long term plans of integrating this outside of the Nutanix platform and gaining the same visibility across the public clouds!

Nutanix has finally added the final piece to the puzzle and completed what they consider to be the IaaS portion of their offering with comprehensive visibility, security, and automation at the network level in the form of Flow.

Next, its time to move higher up the stack to PaaS with Nutanix Era.

Cheers!

Russ

SEV Ops

SEV Ops Writes: VMWare Cloud on AWS

November 19, 2017

On-Prem, Off-Prem, Public Cloud, Private Cloud, Hybrid Cloudā€¦ which one is the best? The winner isā€¦ THE APPLICATION!

That’s a joke, well not really, but you get it. Unfortunately, I am not here to answer what the best of those pillars is for you today. Sorry about that! No, what I want to talk about today is that of a new service from VMWare and Amazon Web Services called VMWare Cloud on AWS, which we just highlighted in our new SEV Ops video!

So… what in the world is this whole VMWare Cloud on AWS thing?

The first thing that we need to understand is that this is an ever expanding offering, and this post will be used to run through the highlights of the offering as it stands today. Expect that there will be further deep dives later on into the individual components discussed here, and those added in the future.

At the base layer, VMWare on AWS (VMWonAWS) is taking VMWareā€™s Cloud Foundation (VMWCF) with vRealize and deploying them on bare metal inside of the AWS data centers around the world. A key point to understand is that this is a service sold, operated, and supported by VMWare and its partners as an on-demand service with flexible consumption models. All of this, while also retaining access to NATIVE AWS services where needed or desired!

Breaking down the VMWare Hybrid Cloud (VMWHC) offering further to its individual components and we have the core virtual infrastructure components that we know and love from our friends over at VMWare. The core building blocks lay out like this: vSphere to handle the compute functions, NSX for the networking layer, and vSAN to manage the storage. Those three core pieces are then wrapped around in a management layer known as VMWareā€™s SDDC Manager (Software Defined Data Center), and finally take VMCF a step further with another wrapper in the form of vRealize. Essentially, do what many of us wish to do in a greenfield (read: never going to happen) environment and wrap all of VMWareā€™s products in a nice pretty bow and we have VMWHC.

That is what we have going on way up in the clouds, but what about back on-prem? I have a pretty strong core belief that we tend to over rotate in our industry. We have done so with many different trends like containers, cloud, flash technology, networking, hyper-converged infrastructure, etc.. the list goes on and on. This isn’t really an issue, but more of a statement of reality in that even if the hype meter never drains fully, we do tend to work together to bring things back into perspective for a given situation. In this spirit I believe that long term most of us will end up largely in a virtualized on-prem/off-prem hybrid world. That is one of the many reasons why this partnership is huge, and what brings me back toā€¦ what about on-prem?

Essentially take those same core technologies, and deploy them on-prem on our own with a DIY approach perhaps over time like using building blocks, or with a turn key product set like VxRack SDDC from DellEMC (& SHI), externally stretch the network, and go! We now have the exact same virtual infrastructure running on-prem as we do in the private cloud offering in AWS that paints a picture like this:

The benefits of this approach are nothing short of astounding. AWS and other public clouds require vastly different skill sets than those that most of our guys in the data center possess today. There are TONS of ways to go out and get education for those skills, but wouldn’t it be amazing if we could take our existing VMWare skills, tools, and resources that we have invested years and years into and leverage them in our hybrid-cloud environment? Not to mention the over 4500 third party application partners coming along with the VMWare ecosystem. THAT is what we are talking about here! No product, solution, or offering is more important than the people running it or the organization it is powering.

Enabling existing resources to facilitate change in an organization is THE KEY to agility and flexibility in today’s fast paced, technology driven world. Being able to extend a data center on-demand for seasonal upswings or get rid of an existing data center all together and leverage DR in the cloud for seamless workload portability/hybrid operations are only a few of the exciting possibilities.

Extending the SDDC benefits to the cloud could be the first step towards application modernization, test, and development with a single, logical global view and operations. A first step, if you will, to getting to the cloud for the workloads that make sense or that need the multi availability zone and multi region application availability. After all, the cloud is just another tool in the ever expanding toolbox that is infrastructure technology. If resiliency has been built up the stack to the application level with design schemes that leverage loosely coupled application dependencies and queuing systems then we might be cloud ready. If not then we may not be, but that doesn’t mean we aren’t in a spot where our competition may be pulling away, and the elastic nature of the cloud may help us bridge the gap. Combine VMWare tools with those native AWS services mentioned above and VMWonAWS may just be the edge we need to stay in the game!

Now, VMWare wasn’t able to just take their technology, install it on some servers, plug in some cables and walk away. No, no, noā€¦ they put a significant amount of effort into this from an engineering perspective, and will continue to do so as time goes on. Running through the finer details regarding the technical changes necessary to make this work is out of my intended scope for this post, but I do want to highlight one in particular which is the change from multicast to unicast networking under the covers in vSAN. This is a hard and fast requirement for networking inside of the public clouds, and really illustrates VMWare’s commitment to this endeavor in my opinion.

VMWare is not going to the big players in the market like AWS and trying to show them how to do things, or have them change to meet VMWareā€™s requirements. No, VMWare is learning and adapting to the market conditions after taking a cold, hard, and long look in the mirror asking what they need to do in order to best serve their 500,000 plus customers. Then they went and did it, which is HUGE!!!

The sort of agility on display here, as obvious as it may seem, is not easily achieved in a company as large and successful as VMWare. Pat Gelsinger is effectively disrupting his own business in order to make this shift, which is quite a gamble, but also a tremendous showing of strength and leadership. My hat is off to Pat and everyone else involved with bringing this offering to market.

VMWare and AWS customers alike have been asking for this for a while. For many years, VMWare has been nothing short of an obvious choice for most customers on-premises data center virtualization needs, and AWS the same for nearly any public cloud needs. There are a slew of different technologies (the 4500 plus strong mentioned earlier) that have been trying to help us bridge the gap between the two. Trust me when I say that those tools for things like DevOps, Security, and Data Protection aren’t going anywhere, but this partnership between the most trusted infrastructure provider and the world’s largest public cloud/best data center operations company on the planet is a massive step towards us fully realizing the potential of the hybrid cloud future.

We are at an interesting crossroads in the industry with massive consolidation and big time partnerships taking place. DellEMC is in full swing, HPE seems to be buying up a bunch of major players as they try to reinvent themselves (no pun intended), Nutanix is building their own cloud services alongside Google who also just announced a partnership with Cisco. Lastlyā€¦ Microsoft is landing on-premises with their own unique flavor of convergence and hybridity that is Azure Stack. It seems we are heading down a road where the clouds we choose are defining the infrastructure silos that we thought we were getting away fromā€¦

…Hmm, perhaps VMWare has some answers to that as well? šŸ˜‰ Until next time!

Best,

Russ

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Intro Part 3 of 3: Finding Your Way

December 29, 2016

In my last two posts, A little About Myself and Decisive Direction I spoke a bit about who I am and where I found my direction in life. Today, I want to finish off the three part story with how I started in my career, and eventually landed a role that could not possibly fit me better. This is how I found my way, and hopefully by reading my story, it can help you write your own.

When I first arrived on campus at Texas Tech University with my love of technology in hand, I thought for sure that I knew what I wanted to do. I Immediately started out as a computer engineering major without giving it a second thought. That was until I actually began taking the classes and meeting the people that would be my peers for seemingly the rest of my life.

Now, the classes themselves were nothing I couldn’t handle, but I did notice that I didn’t fit the mold of those around me. My very distinct personality differences were painfully apparent. I began to wonder if I was going to be able to actually persist day in and day out in an industry with people who were quite a bit different than me, even though we had similar aptitudes and interests.

I decided that it would likely be best for me to make a change. I looked at computer science, and a few other technical disciplines before speaking with a friend who attended a different school (while playing a video game, naturally) when I asked him what he was studying. His answer was MIS (Management Information Systems), and after speaking with him about it I decided that it might actually be the correct path for me.

Now, if you have read or seen the movies from the Divergent series then you might understand that the meaning behind the term at a high level is that you do not fit into any one single group. You, by nature, are a generalist, not a specialist. This is the way that I most definitely am, and is in many ways what Management Information Systems is scholastically. Myself and my classmates affectionately referred to ourselves as social nerds.

You see, not only was it hard to funnel us into one particular discipline, but even the universities themselves struggle with the placement of MIS. I cannot tell you how many times I have overheard or been apart of a discussion trying to figure out where it is best to place the MIS major. Should it be in the engineering school or the business school? Should it be somewhere else entirely? Should they create a different school altogether?

The major, by nature, is divergent. Hard to place, and define. This was perfect for me, and I loved every second of being involved in the program.

When the time came to start looking for internships and later jobs, I found that the professional world also struggled to define this individual. I was able to apply for, and get interviews for jobs asking for engineering degrees, computer science degrees, management degrees, marketing degrees (specifically technical marketing). Every kind of analyst you could imagine, I fit the bill for: Business analyst, systems analyst, industry analyst, analyst analystā€¦ you get the idea.

I had no real decision made on what I wanted to do, but at the time I had the idea in my mind that I wanted to be a technical project manager as my end goal because I absolutely loved that class in school. So I set out to find a job that would eventually lead me towards project management.

With the exception of my internship at Ernst and Young LLC where I worked in the IT department, and a bit with the infrastructure group, my first real taste of corporate America came in the form of Tyler Technologies, where I would be what they called an ā€œImplementation Specialistā€.

Essentially I would learn their software products, travel around to different client sites, and help implement the software, as well as, train their employees on how to use it. It paid well for a kid right out of school, and I had a knack for public speaking. Taking those things into consideration and the fact that I would get to work right along side the project managers, it seemed like a perfect fit.

Unfortunately it wasn’t, and I learned that things do not always work out the way that you want them to. A life lesson that would teach me what I valued in a job, career, and/or workplace. That is not to say that Tyler Technologies isn’t a great company, they are the job everyone wanted, and I was the one to get it. However, at the time, it just wasn’t the right fit for me personally. I still have many friends over there who love it, and I wish both them and the company as a whole all the best!

I left the company after only about seven months and went to work for HPE as a Business Analyst helping support Business Continuity and Disaster Recovery Managed Services (BCRS). I had no idea what any of that was at the time, but it would end up being one of the greatest opportunities of my life.

In my early days at HPE I handled things like procurement, and asset management for the managed services group. Being the young kid on the team I was often tossed a wide range of different things to help out on, but the specific reason I was hired was to help with process improvement. I was asked to look at the things we were doing and try to give a fresh perspective on them.

As time went on I found that the internal processes for quoting hardware took far longer than they should in a company that specializes in data center infrastructure. I had a knack for the hardware side of things, so I decided to get my hands on some of the internal tools and see if I could perhaps build configurations and quote them myself.

As it turns out, checking my work against the specialty group inside of HP, I could! Going forward, I would handle all of the infrastructure configurations for the team of Solutions Architects that worked in the BCRS group, and I loved it. When you take that and combine it with my procurement capabilities and asset management. I took a process that might take a 2 or 3 weeks to complete, and turned it around in a matter of days (sometimes hours).

I received some good recognition for those efforts, and eventually was nominated to help lead a process improvement group internally. Unfortunately the group never really truly took off, but I like to think we got a few good things done while we were working together.

Now for the really interesting pieceā€¦

One day I was asked if I could fill in on a call for one of the Solutions Architects who was double booked. I didn’t need to speak, but really just needed to take down the technical requirements of the customer. I of course agreed to help and set off to join the call.

This half hour call turned into nearly two hours long due to an argument about a few different technologies. I will not go into the details here, but I decided to chime in with how I would approach the issue, and to my surpriseā€¦ everyone agreed with me!

Word quickly got around to my boss, who got in contact with me to tell me my role had changed (without my input, which was the best move of my career. Thanks Mark!). I was now a Solutions Architect! To which I replied, what does that mean exactly? Little did I know this would end up being the absolute most perfect role for my personality. I have never been more fortunate in my life than in that moment. I had finally truly found what I wanted to do with my career.

The next six months to a year were pretty tough as I adjusted, but I had a wonderful friend and mentor to help guide me down this path. I could never repay him for all of the help he gave to me in my early days as an SA.

Fast forward to today, and I am nearing the beginning of my seventh year in the industry, and still love what I am doing. Most of my time was spent at HPE, but the previous two and a half years I have had the great opportunity to work for a smaller company in Unique Digital, where I met some of my closest friends, and some of the brightest people that you could ever ask to work with.

Like with all good things (and this blog post) the time has came to move on, as I will be progressing my career into a more senior level role at another company that will have itā€™s own set of challenges and experiences, but that I am very much so looking forward to the new endeavor. (At a minimum this has already happened, and I am either still there or have progressed further onward!)

I am going to have the opportunity to see many more technologies and hopefully bring some high level discussions in future blog posts with all of you because of it (finally something industry related). This marks the end of who I am, how early decisions guided my path, and how I got to where I am today.

I hope that the recurring theme is apparent in these posts. Finding your way is much less about your skills, but rather the people you choose to surround yourself with, being able to recognize yourself and where you fit, as well as, getting a bit lucky along the way. I know I sure have!

Now that you know who I am, and where I come from it is time to start pumping out some worthwhile content for everyone. Some of this has already been done, as I am the co-host on a new YouTube video series called SEV Ops (Short Educational Video Operations), which I would encourage you to check out, and comment on. Feedback on any and all content is always welcome.

I really appreciate you for sticking it out this far, and look forward to what is coming nextā€¦

Best,

Russ

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Intro Part 2 of 3: Decisive Direction

December 29, 2016

Happy whatever day, and welcome to the second post of a three part series of who I am!

In my previous post I started by introducing myself. The theme of this, my second post, will revolve around how I found my direction. We will move further along down the path I took to get to where I am today, and see how even the early decisions we make in life can have a great effect on our career. Fair warning: long post aheadā€¦

Growing up I was always extremely competitive. I played every sport imaginable (turns out I had a real knack for basketball), and had four other siblings to always compete against. If you were to ask them about myself and competition they would just scoff in frustration. I grew up winning at most everything I set out to be good at, and as with most peopleā€¦ when we are good at something we tend to enjoy it more. In my case, it caused me to constantly seek out competition and constantly improve myself.

I built my first computer from scratch in 7th grade, and while at the time I wasnā€™t aware of the nerd I truly was due to my complete consumption with the game of basketball, I would soon find out what I really was meant to do in this crazy game we call life.

One day in 8th grade a friend in my neighborhood invited me to what he called a ā€œLANā€ party. A party to play computer games in the same room as your friends essentially. Yes, we bring our entire computer (no flat screens or gaming laptops back then) over, connect them to a LAN (Local Area Network), and fire up some multiplayer games. Initially I thought this was absurd and a waste of time, but after riding my bike over to his house to see what was going on I eventually folded. I would end up going home to pack up my computer, and head back over to his house. At the time, I didnā€™t know it, but this was a decision that would change the entire course of my life.

Up until that point I was certain that basketball was my ticket, and most of my friends at the time were not influencing me to go down any other road. This LAN party, however, would be an eye opener for me.

Once I returned back to my friendā€™s house and setup my computer I eagerly jumped into the game they were all playing, and was instantly hooked. It was highly competitive, skill based, and gave me the opportunity to master something new. Not only was the game new, but the core group of people at this event was relatively new to me as well. I was familiar with everyone there, but wouldnā€™t have called them all my closest friends at the time. These guys were much more nerdy than my typical jock friends I had associated myself with leading up to this point in my life. (Remembrance from a middle school point of view of course)

As the night went on we played several different video games, and in the course of changing things up we all had to help each other out to get things up and running. That is when I noticed something very different on my friendā€™s computer. His games all looked different than mine: smoother, crisper, and much clearer. I was immediately curious and asked him what was going on. He then explained to me that his computer was purpose built for this type of event and had much more horsepower than mine.

If you are still with me then you have made it to a turning point in my life.

The moment he said those words to me I became obsessed with trying to make my games run better on my machine, but being in middle school with no money I had to rely on making the best with what I had through software optimization. After all of my research I would eventually make the games run a bit better, but never like my friends PC. It was clear I needed new hardware.

So begins my transformation into the proud technology nerd I am today. I spent the next few years in a near constant research mode learning about computer hardware, and the software it interfaced with. I would become familiar with every piece of architecture within my computer and design the machine that I would build once I had the funding to do so. It wasnā€™t until 2 or 3 years later once I had a car, job, and time to save that I was able to make my dream a reality.

That was the day I built a computer faster than all of my friends, and twelve years later I have never let go of that crown.

Throughout that time my knowledge of technology: its origin, design, application, and direction grew exponentially. This was the first time something had ever felt so natural since the first time I picked up a basketball. I had turned my analytical approach to sports into something that would eventually fester myself a career in technology.

I gained more than a new passion that day as well. Something that is just as critical to my success as the time and effort I spent expanding my knowledge. Not to discount my original core group of friends (whom are still my friends today), but that day I aligned myself with the group from the LAN party was the day I surrounded myself with some of the most intelligent people I would likely ever know. This is why I truly believe that surrounding yourself with the right people is critical if you want to be successful when embarking on any endeavor throughout life.

Early in life, sports taught me about: hard work, pushing myself, teamwork, leadership, trust, and how to pick myself and others up from failure. These are qualities that we can learn in life through a great number of different avenues. Once we have them all we need is to figure out a direction to point ourselves.

On the day that I made the choice to attend a LAN party I caught the first sense of that direction. I gained a new passion, a desire to expand and improve my knowledge, a new core group of people that would surround me with greater intellectual challenges, and a first taste of the rest of my life.

That direction would eventually send me to Texas Tech University alongside many of those same friends, and would fester into a degree (MIS) that fit my split personality of jock and nerd better than anything I could have ever imagined.

Funny how a simple choice in life, that may seem meaningless at the time to an unsuspecting middle school kid, could have such a great effect on the outcome of someoneā€™s life. I see that moment reflected in the mirror of the decisions I make every day and it always makes me crack a smile.

Thank you so much for sticking it out this long! Believe it or not, this was actually the abbreviated versionā€¦ Did this moment ever happen for you or are you still looking for it?

I hope this post is able to help some people realize something they may have missed. It wasn’t until many years later that I found where the turning point in my life was, and how fortunate I am to have the people in my life that I do. It is never too late to find your direction!

In my next post I will begin moving into the start of my professional life, and complete the trilogy of how I got to where I am today. After that the real fun can beginā€¦ Cheers!

Best,

Russ

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Intro Part 1 of 3: A Little About Myself

December 29, 2016

Welcome to the first of a three part series where I write about…myself! (So that perhaps you can learn more about, and potentially from, me)

I often times float around LinkedIn and various other social media sites for much of the same reasons that other people do. I am looking for insight, industry trends, information, different perspectives on a particular topic, or maybe I am just outright bored.

I am a liker and a sharer on social media, but do not often make comments. The short format that a comment inherently is doesnā€™t quite allow for me to get my entire thought out there in a way that I feel I could make a meaningful impact, which is why I am now writing this post.

I have decided that in order for me to properly be able to share my thoughts with those of you that follow me I am going to have to change the avenue in which I take to do so. Thusā€¦ the RAC Scale Blog!

In this initial post, I figured it would be good for me to introduce myself.

My name is Russell Cantwell, and I am currently a Pre-Sales Systems Engineer at Unique Digital Inc (This is not accurate, I am in a new role with a new company, but at the original time of writing this post I was at UDI. Still love those guys over there!). In my day to day operations I help my team navigate the intricacies of the entire sales cycle while providing technical leadership and direction. Throughout this process I am genuinely interested in the value I am bringing to both my team and the customers we support.

I find this line of work very rewarding due to the flexibility, opportunity, and dynamic environment that it offers. I have the opportunity to better myself, work with some of the most intelligent people on the planet, and stay on the forefront of the technology that I love. All of this while forming long lasting relationships with colleagues, partners, and customers that very few working environments are able to achieve.

It truly is a wonderful spot to be in if you have the right personality for it (I plan on writing a post on this topic in the future!), and have the ability to adapt to near constant change. This could never be understated since you are looked at to make precise and confident decisions for your team and your customers regularly. We will save this discussion for another day thoughā€¦

In my personal life I am: a husband, brother, son, uncle, athlete, gamer, reader, movie buff, eSports evangelist, and overall technology enthusiast. I have a great many interests, and even more thoughts. I look forward to sharing them with you all, and encourage your participation throughout this journey.

In my next post I will dive a little deeper into my hobbies, interests, life, and how it all come together to put me in the position I am in today. So many people struggle to figure out what they want to do in life.

Perhaps my perspective can help enlighten how the things we go through in life can affect us in ways we never thought possible, and can help us define our eventual destination. Cheers!

Best,

Russ

Scaling the RAC

Welcome to RAC Scale, the work in progress blog!

November 28, 2016

Russ here!

Thanks so much for visiting my new blog. As you can likely tell, this site has a long way to go (bare with me), but I wanted to go ahead and get this site published, and the first few posts that introduce myself. I figured that while the site is in its early days, it may make sense to post what my earlier days were like as well.

But first, what is this site all about?

Myself and my friends began making Short Educational Videos around data center technology. They are high energy, fun, and sometimes plain stupid videos that hit different technologies from a high level. The videos have been released to a wonderful reception, but the common feedback we receive is the desire for written content around the videos.

What I hope to do is provide some write-ups and references for those videos, as well as, write about a great number of other topics.

Topics ranging from: General Technology, Cloud, Data Center, Virtualization, Sports, eSports, and the business around these topics. Hopefully you will join in on the conversation as time goes on, and are looking forward to the journey. I know I sure am!

P.S. The name comes from my initials combined with a play on Rack Scale. Russell A Cantwell (RAC) Scale… I know, it’s clever! šŸ˜‰

Best,

Russ